First Step onto the Global Stage
Dera participated in the Canton Fair for the first time, where our products quickly gained favor and attention from numerous international importers.
Nationwide Expansion in China
Achieved comprehensive recognition domestically, leading to the official nationwide expansion of our distributor network across China.
Enhancing Customer Support
The comprehensive after-sales policy for our full range of accessories was approved and officially launched, ensuring reliable customer service.
A Commitment to Premium Quality
Established a dedicated quality inspection team to guarantee all products meet the highest standards, solidifying Dera's promise of premium quality.
Entering the African Market
The team participated in its first African exhibition, leading to the decision to officially launch sales operations across the continent.
Building Systems for Growth
Began operations in eight countries across Asia. In October, established our own after-sales, logistics, and warehousing systems to support partners.
Standardization and Flagship Success
Launched a proprietary management system in April. In November, opened the first flagship store, marking a solid step toward standardized chain operations.
Integrating Online and Offline
Dera's e-commerce platform began trial operations, offering omnichannel support. Launched industry-leading integrated promotions for franchise stores in April.
Achieving International Certifications
Our full product series obtained key international certifications, including CE, ISO, and IEC, validating our global standards.
Building a One-Stop Solution
Expanded our portfolio to 600 finished products and 1,800 accessories, achieving our goal of providing customers with a comprehensive one-stop service.
Unprecedented Customer Satisfaction
Dera served over 5 million users, achieving a 95% positive rating and a landmark record of zero complaints for the entire year.
Strengthening Global Partnerships
Shifted strategic focus overseas, traveling to countries like Turkey and Malaysia to conduct joint promotional activities with key distributors.
A Strategic Entry into Europe
The Dera brand was successfully registered in Europe, marking the official start of our strategic layout for the European market.
Revolutionary Success in Africa
Achieved groundbreaking success in Africa, receiving high praise from clients in over 7 countries who recognize Dera's quality as nearing the industry's pinnacle.
Our story is still going on...
